Techie 2020
Marketing, Brand Strategy, Content Marketing, Social Media
Techie is a student-led series of conferences that explores the role of technology in society. An initiative by undergraduates and Masters students at IE University in Madrid, Spain.
The Rebrand. As of 2019, Techie Conference was an annual event that attracted top businesses to have panel discussions on shaping the future of tomorrow through tech. Now, Techie is more than just a one-time event, it’s a brand. It’s the home of the tech movement. A constant space for students, professors, and businesses to join in conversations about leveraging our tech-enabled society through a series of events.
Strategy & Brand Positioning:
Brand Strategy.
Building a brand requires vision and consistency. Below you will find the guidelines made to steer future team members in the right direction.
Summary and Performance Metrics.
Below is a summary of our strategy and content creation efforts along with performance metrics from the June conference.